A thorough brand analysis and implementing a strategic approach, I developed a new brand identity that effectively communicated the client's value proposition. This project showcased my ability to elevate brand perception, drive engagement, and contribute to overall business growth.
Original Branding
Branding refresh
This project focused on a brand refresh rather than a complete overhaul. While the foundational elements such as typography, color palette, and core brand guidelines remained intact, we successfully modernized the brand's visual expression. By introducing fresh, clean graphics and exploring new visual possibilities, we revitalized the brand's image without compromising its core identity.
Project achievements
By the end of this project, a comprehensive archive of design assets was developed, including icons, isolated images, and templates for Canva and Adobe Suite. This resource allows the team to easily access and reuse these assets in future projects, improving efficiency and ensuring consistency in future design work.
