This rebranding elevated brand perception, increased engagement, and supported business growth. By leading Bright’s rebranding, sales excited target by 130% in six months, boosting brand awareness in the marketing consultancy sector.
The Big Idea
The rebranding of Bright aimed to bring the brand to life with a more energetic and dynamic identity. By reflecting the collaborative spirit of marketing—where teams and people work together to drive growth and results—the new visual language captured the vibrancy and momentum.
Original Branding
Branding refresh
This project focused on a brand refresh rather than a complete overhaul. While the foundational elements such as typography, color palette, and core brand guidelines remained intact, we successfully modernized the brand's visual expression. By introducing fresh, clean graphics and exploring new visual possibilities, we revitalized the brand's image without compromising its core identity.
Project achievements
By the end of this project, a comprehensive archive of design assets was developed, including icons, isolated images, and templates for Canva and Adobe Suite. This resource allows the team to easily access and reuse these assets in future projects, improving efficiency and ensuring consistency in future design work.
